NFDA International Convention & Expo · Charlotte, NC

The Funeral
Face-Off

The Championship Rounds

The field is set. Funeral service's favorite trivia showdown comes down to two days in Charlotte, and one team will leave with the Precoa Cup.

Monday, Oct. 26
Tuesday, Oct. 27
1:30–3:00 PM

Test your knowledge See the schedule

The Precoa Cup

A year of bragging rights

Game on.

Every year, funeral professionals from around the country gather at NFDA and put their knowledge to the test. This year's championship teams have earned their seats. Whether you're competing for the Cup or cheering from the crowd, the Funeral Face-Off brings friendly competition, lots of laughs, and a year's worth of bragging rights.

Championship Rounds

Two days to prove yourself

Day 1

Monday, Oct. 26

Championship rounds begin. Teams of 3 face off on every facet of funeral service.

1:30–3:00 PM

Day 2

Tuesday, Oct. 27

The final rounds. Points add up until one team stands alone.

1:30–3:00 PM

Champion

Hoist the Precoa Cup

The team with the most points takes home the title of Funeral Face-Off champion.

Test your knowledge

Competing or just curious?

Study up for the Precoa Power Play. Whether you're a future Precoa Cup champion or you just want to test your knowledge, you can find all the answers here.

Set 1 of 5

What does Precoa's well-known tagline promise to do to your preneed program?

Answer

2x it (“2x Your Preneed”)

What is the name “Precoa” short for?

Answer

Preneed Company of America

Which two preneed leaders came together in 2004 to found Precoa?

Answer

Mark Hornibrook and Bret Davis

What three core values was Precoa founded on?

Answer

Kindness, progression, and craftsmanship

Precoa's brand promise is to significantly grow and do what to preneed sales for its funeral home partners?

Answer

Sustain them

What is the name of Precoa's complete preneed system for getting more quality leads, more appointments, and more prearranged funerals?

Answer

Pro

How many components comprise Precoa Pro?

Answer

Four (Market, Connect, Sales, Results)

What three pipeline metrics does Precoa use to measure preneed performance?

Answer

Set, hold, and close rates

What does Precoa's Tyler Anderson say is the most effective way to address declining revenue per call and rising business costs?

Answer

A proactive preneed program

Q10

What free analysis does Precoa offer that draws from millions of data points and includes detailed community and demographic breakdowns?

Q10

What free analysis does Precoa offer that draws from millions of data points and includes detailed community and demographic breakdowns?

Answer

Market Share Analysis

Q11

What does Precoa promise to provide to funeral homes and families?

Q11

What does Precoa promise to provide to funeral homes and families?

Answer

The highest quality experiences

Q12

What industry-defining appointment-setting system did Precoa create so Advance Funeral Planners could focus on meeting with families?

Q12

What industry-defining appointment-setting system did Precoa create so Advance Funeral Planners could focus on meeting with families?

Answer

The Funeral Planning Center

Q13

What purpose-infused planning platform turns every preneed appointment into a personalized experience?

Q13

What purpose-infused planning platform turns every preneed appointment into a personalized experience?

Answer

Sales Studio

Q14

ProConnect turns traditional call center metrics on their head. What two things does it measure instead of calls made?

Q14

ProConnect turns traditional call center metrics on their head. What two things does it measure instead of calls made?

Answer

Appointments set and held

Q15

What milestone number of prearranged families did Precoa and its partners recently celebrate?

Q15

What milestone number of prearranged families did Precoa and its partners recently celebrate?

Answer

One million

Q16

What does Precoa cover the full cost of for its Pro partners?

Q16

What does Precoa cover the full cost of for its Pro partners?

Answer

Marketing or lead generation

Q17

Helping families realize that a funeral isn't about what they want, but about what their loved ones need, is part of what preneed platform?

Q17

Helping families realize that a funeral isn't about what they want, but about what their loved ones need, is part of what preneed platform?

Answer

Sales Studio

Q18

Which recurring nationwide appointment-setting challenge has resulted in a record number of preneed appointments set in a single day?

Q18

Which recurring nationwide appointment-setting challenge has resulted in a record number of preneed appointments set in a single day?

Answer

The National Appointment Blitz

Q19

What current NFDA treasurer and Precoa partner said, “If you want to grow your business and work with a like-minded organization that will adapt to your brand, go with Precoa”?

Q19

What current NFDA treasurer and Precoa partner said, “If you want to grow your business and work with a like-minded organization that will adapt to your brand, go with Precoa”?

Answer

Ellen Wynn McBrayer

Q20

Which Pro component gives Advance Funeral Planners the support, coaching, and technology to prearrange more families?

Q20

Which Pro component gives Advance Funeral Planners the support, coaching, and technology to prearrange more families?

Answer

ProSales

Q21

What is the first post-sale platform where families can add, update, and share their final wishes, resulting in a more complete funeral?

Q21

What is the first post-sale platform where families can add, update, and share their final wishes, resulting in a more complete funeral?

Answer

Everplans

Q22

How many new Million Dollar Producers did Precoa recently recognize with a trip to their home office in Oregon?

Q22

How many new Million Dollar Producers did Precoa recently recognize with a trip to their home office in Oregon?

Answer

Q23

What framework does Precoa use as the basis for its preneed presentation so families fully understand the value of ceremony, ritual, and gathering?

Q23

What framework does Precoa use as the basis for its preneed presentation so families fully understand the value of ceremony, ritual, and gathering?

Answer

The Acute Loss Period (ALP)

Q24

At what 2025 event were Sales Studio and Everplans unveiled?

Q24

At what 2025 event were Sales Studio and Everplans unveiled?

Answer

The NFDA International Convention & Expo

Q25

What does Precoa believe every family deserves the opportunity to experience?

Q25

What does Precoa believe every family deserves the opportunity to experience?

Answer

A meaningful service for those they love

Q26

What is Precoa's company vision?

Q26

What is Precoa's company vision?

Answer

Prearrange all families

Q27

What is Precoa's company purpose?

Q27

What is Precoa's company purpose?

Answer

Enriching life through meaningful connection

Q28

How many consecutive Top Workplace awards has Precoa received?

Q28

How many consecutive Top Workplace awards has Precoa received?

Answer

Q29

In 2022, Precoa unveiled a people strategy focused on strengthening its culture and helping its people grow and thrive. What is it called?

Q29

In 2022, Precoa unveiled a people strategy focused on strengthening its culture and helping its people grow and thrive. What is it called?

Answer

Precoa Life

Meet Precoa

Built to perform and designed to connect, Pro is the proven way to 2x your preneed. Since 2004, Precoa has helped funeral homes grow their market with a complete system for more quality leads, more appointments, and more prearranged families.

Get a free Market Share Analysis

Visit us at NFDA, Booth 931

Families prearranged: 1,000,000; families prearranged with Precoa and its partners
Top Workplace awards: 15; consecutive Top Workplace awards
Pro components: 4; Pro components: Market, Connect, Sales, Results

The FuneralFace-Off

Game on.

Two days to prove yourself

Day 1

Day 2

Champion

Competing or just curious?

What does Precoa's well-known tagline promise to do to your preneed program?

What is the name “Precoa” short for?

Which two preneed leaders came together in 2004 to found Precoa?

What three core values was Precoa founded on?

Precoa's brand promise is to significantly grow and do what to preneed sales for its funeral home partners?

What is the name of Precoa's complete preneed system for getting more quality leads, more appointments, and more prearranged funerals?

How many components comprise Precoa Pro?

What three pipeline metrics does Precoa use to measure preneed performance?

What does Precoa's Tyler Anderson say is the most effective way to address declining revenue per call and rising business costs?

What free analysis does Precoa offer that draws from millions of data points and includes detailed community and demographic breakdowns?

What does Precoa promise to provide to funeral homes and families?

What industry-defining appointment-setting system did Precoa create so Advance Funeral Planners could focus on meeting with families?

What purpose-infused planning platform turns every preneed appointment into a personalized experience?

ProConnect turns traditional call center metrics on their head. What two things does it measure instead of calls made?

What milestone number of prearranged families did Precoa and its partners recently celebrate?

What does Precoa cover the full cost of for its Pro partners?

Helping families realize that a funeral isn't about what they want, but about what their loved ones need, is part of what preneed platform?

Which recurring nationwide appointment-setting challenge has resulted in a record number of preneed appointments set in a single day?

What current NFDA treasurer and Precoa partner said, “If you want to grow your business and work with a like-minded organization that will adapt to your brand, go with Precoa”?

Which Pro component gives Advance Funeral Planners the support, coaching, and technology to prearrange more families?

What is the first post-sale platform where families can add, update, and share their final wishes, resulting in a more complete funeral?

How many new Million Dollar Producers did Precoa recently recognize with a trip to their home office in Oregon?

What framework does Precoa use as the basis for its preneed presentation so families fully understand the value of ceremony, ritual, and gathering?

At what 2025 event were Sales Studio and Everplans unveiled?

What does Precoa believe every family deserves the opportunity to experience?

What is Precoa's company vision?

What is Precoa's company purpose?

How many consecutive Top Workplace awards has Precoa received?

In 2022, Precoa unveiled a people strategy focused on strengthening its culture and helping its people grow and thrive. What is it called?

Meet Precoa

The Funeral
Face-Off