They say the only constant in life is change.
For over two decades, Precoa has been quietly
redefining what preneed can be. Now,
we’re turning up the volume.
Say hello to Pro. As the next chapter of Pro-
Active Preneed®, we’re focusing on those first
three letters—Pro—and doubling down on the
standard. It’s the excellence you expect, powered
by two bold new platforms designed to
curate meaningful moments and deliver real
results.
And the timing couldn’t be better. Today’s
consumers have high expectations, and tomorrow’s
will be even higher. Pro is built to
keep raising the bar, and Sales Studio and
Everplans take it further.
Sales Studio transforms every conversation
into a powerful, personalized experience
that helps families see the value of a funeral
in a whole new way. Everplans carries that
value forward as the first post-sale platform
designed to turn plans into lasting legacies.
Together, they reimagine the entire journey
and elevate every interaction with your funeral
home.
More than a name, Pro is a promise. A commitment
to connection and quality from the
first click to the final ceremony and beyond.
Because we believe in something simple yet
profound—great funerals start with great planning.
It’s Pro. Built to perform. Designed to connect.