Insights

Get our thoughts on the latest trends in preneed, work culture, data & technology.

Playing the Long Game

How to Turn Preneed Into Your Biggest Competitive Advantage Learn More
Preneed Pro Tips

The Challenge of Starting and Stopping

4 steps you can take to get your preneed engine up to 2x speed Learn More

Preplanning for Next-Gen Success

How a proactive preneed program is a competitive advantage, better serves your community, and builds lasting enterprise value Learn More
Preneed Pro Tips

Selling in a Sensative Profession

Join Tyler as he details the key strategies for delivering the highest quality consumer experiences and prearranging more families for your funeral home. Learn More
Preneed Pro Tips

Measure What Matters

Carson Johanson joins Tyler Anderson to discuss the role data plays in your organization. Learn why it plays a key role in helping funeral homes prearrange more families. Learn More
Preneed Pro Tips

Make Every RSVP Count

Tyler Anderson and Kyle Aler offer practical tips for maximizing preneed events through effective lead management, seamless RSVP tracking, and proactive follow-up systems. Learn More
Preneed Pro Tips

From Attendee to Appointment

Tyler Anderson and Kyle Aler discuss proven strategies for making the most of events and driving conversions in our ongoing Preneed Pro Tips column. Learn More
Preneed Pro Tips

Getting Stellar Event Attendance

Tyler Anderson and Shirell Hennessy discuss how funeral homes use targeting to find more qualified preneed leads in our ongoing Preneed Pro Tips column. Learn More

How is Preneed Like Leg Day?

Tyler Anderson sits down with Gabe Schauf of NFDA’s A Brush With Death podcast to discuss the importance of preneed and how it puts you at the forefront of your community. Learn More
Preneed Pro Tips

All-Around Accountability

Tyler Anderson reveals the secret to transforming a mediocre program into a world-class success in our ongoing Preneed Pro Tips column. Learn More
Originally published in the American Funeral Director
Preneed Pro Tips

Building a Pro-Grade Program

As part of our ongoing Preneed Pro Tips column, Tyler Anderson reveals how to avoid wasted marketing spends and maximize lead conversion. Learn More

Growing Stronger Together

2023 NFDA Professional Women’s Conference Learn More
Originally Published by Kates-Boylston Publications

Kates-Boylston Product Spotlight

Addressing Core Funeral Home Challenges Through ProActive Preneed Learn More
Originally Published by Kates-Boylston Publications

Top funeral homes, performers honored at Precoa Celebration Event

The nation’s leading funeral homes and advance funeral planners from across the country have been honored by Precoa for their performance over the past year Learn More
ORIGINALLY PUBLISHED IN THE Oregonian

Precoa named Top Workplace for 11th straight year

Precoa, a national leader in preneed sales and marketing, has been named a Top Workplace by The Oregonian and OregonLive Learn More
Originally Published by Kates-Boylston Publications

Precoa honors employees with 2022 Values Awards

Employees recognized for their authentic embodiment of Precoa’s core values and beliefs Learn More

Aiming Hire

25 Years of Advice for Recruiting and Retaining Quality Staff Learn More
ORIGINALLY PUBLISHED IN THE American Funeral Director

The Preneed Guide to Navigating Inflation

Part 3: The Funeral Home Impact Learn More
ORIGINALLY PUBLISHED IN THE American Funeral Director

The Preneed Guide to Navigating Inflation

Part 2: The Impact on Your Advance Funeral Planner Learn More
ORIGINALLY PUBLISHED IN THE American Funeral Director

The Preneed Guide to Navigating Inflation

Part 1: The Consumer Impact Learn More

Experiencing Meaningful Connection

Why Attending the Professional Women’s Conference is a Must Learn More
Originally published by Kates-Boylston Publications

Precoa Honors Top Performers with Celebration Event

Precoa leaders gathered in Hawaii to celebrate the industry-leading performance Learn More
Originally Published in Funeral Service Insider

Precoa Funeral Planners Set Record Number of Appointments

Nearly 2,100 families preplanned Learn More
PUBLISHED IN Southern Funeral Director

The Cost of Waiting

How to Avoid Losing Funerals to Direct Disposition Learn More
PUBLISHED IN THE FUNERAL SERVICE INSIDER

Why Remote Preneed Should Be Built to Last

Inside Remote Preneed Learn More
PUBLISHED IN THE AMERICAN FUNERAL DIRECTOR

Direct Mail Still Delivers Results

How a trusted marketing channel will continue to expand your market share Learn More
PUBLISHED IN THE FUNERAL BUSINESS ADVISOR

Overcome Preneed’s Biggest Pitfall

How Precoa’s high-quality follow-ups are the first step to 2X your preneed Learn More
PUBLISHED IN THE FUNERAL BUSINESS ADVISOR

The Precarious Gap in Preneed Marketing

Why meaningful follow-ups are the key to reaching families Learn More
PUBLISHED IN THE FUNERAL BUSINESS ADVISOR

2X Your Preneed

Why Precoa kindly demands higher standards Learn More
PUBLISHED IN THE FUNERAL BUSINESS ADVISOR

Why Most Marketing Fails to Achieve Liftoff

Why most marketing fails and how you can secure more business Learn More
PUBLISHED IN THE AMERICAN FUNERAL DIRECTOR

Best Workplace, Ever

Culture is Your Magnetic, Intangible Asset Learn More