How Scott Family Services Transformed Their Business and Their Future

The Scott brothers have always loved preneed. As second-generation funeral directors, Billy and Aaron started their careers prearranging every family who was interested in putting a plan in place with their funeral home.

Yet they knew there was more potential. Much more.

“Preneed always stayed on the backburner,” Aaron recalls. “We knew that if we could get in front of more families, we would grow our market.”

So they started looking for a proactive partner committed to revamping their program and increasing preneed volume.

Missed Opportunities Before Precoa

Like many funeral home owners, Billy and Aaron were handling every aspect of their business, including day-to-day operations. Between serving families, improving at-need experiences, and supporting their staff, it was a challenge to gain momentum with preneed.

“We were looking for a preneed partner who we didn’t have to worry about,” Aaron explains. “A partner who would hold up their end of the bargain and take care of preneed.”

So when Aaron and Billy started going to national funeral directors conventions, they paid close attention to which preneed providers the country’s leading funeral homes were working with.

“All these big players were working with Precoa, and it became clear that we needed to be a part of this,” Billy recalls. “We wanted Precoa on our side.”

Precoa Starts Working Immediately

The decision to partner with Precoa was a game-changer. In their first year alone, Scott Family Services wrote 3x their previous preneed volume.

“From the start, it was working,” Billy says. “I still remember the day our Advance Funeral Planner pulled up her calendar, and it was filled with appointments.”

“In one month, she started writing what used to take us a whole year to reach on our own.”

Aaron agrees. “The quality of Precoa’s Advance Funeral Planners, the Funeral Planning Center support—it’s unparalleled. It’s everything you could possibly want.”

Precoa’s proactive approach not only helped Scott Family Services reach more families—it reshaped their program. With a dedicated support team and a seamless appointment-setting process, the impact was immediate.

“The opportunity in our market was limitless. Endless,” Billy says. “Aaron and I looked at each other and thought, ‘Why didn’t we do this sooner?’”

Better Performance. More Market Share.

One of the many advantages of ProActive Preneed® is the scale of Precoa’s systems. By managing every stage of the preneed pipeline, the gains in efficiency and performance are unequaled.

“We don’t have the time, know-how, or money to use the channels Precoa uses to reach the communities we serve,” Billy says. “It’s amazing to see how many people are continuously prearranging each year.”

With Precoa handling preneed, Billy and Aaron also found themselves with something they never had before—the ability to step back and focus on the bigger picture.

“Precoa helped us shift from working in the business to working on the business,” Billy says. “We have excellent funeral directors handling day-to-day operations and an excellent preneed partner, and now Aaron and I can focus on growth.”

That growth has been remarkable. Scott Family Services now serves nearly 1,500 families annually. They’ve added locations, expanded into new markets, and focused closely on continuing to enhance the experiences they provide to families.

Building Towards the Future

For Billy and Aaron, the impact of Precoa goes beyond numbers—it’s about the peace of mind that comes with knowing families are taken care of long before they walk through the doors.

“I’ve never had a family say, ‘I wish we didn’t prearrange,’” Aaron says. “When everything is already taken care of, it’s a weight off their shoulders and we can focus on providing the best service possible.”

Looking ahead, Billy and Aaron are excited for what’s next.

“I believe our service is exceptional, and I want to serve as many families as possible,” Billy says. “With Precoa, we’re prepared for whatever the future holds.”